Bettr Coffee Co.
This enchanting, naturally processed coffee comes from a microlot owned by Mr. Kefyalew Mekuria in Idedo, in the Yirgacheffe region of southwest Ethiopia. We were introduced to this smallholder via our direct trade partner, Lulo Coffee, a vertically integrated Ethiopian coffee producer that seeks to work with farmers by introducing an efficient value chain and creating a direct link between farmers and roasters.
Lulo’s business is predicated upon the Lulo Promise – a solemn pledge to pass on most of the income – up to 88% – to the farmers, and to assist smallholder farmers with larger than average farm sizes to directly become farmer-exporters. Through the Lulo Promise, they have helped identify promising single farmers with a minimum holding of two hectares and worked ceaselessly with them to produce high quality, truly traceable single farm micro-lots while matching them with appropriate markets globally. In essence, this arrangement ensures absolute transparency in price, quality, and traceability, both to the farmer and the buyer.